Updating the content on your website's home page regularly will help improve your search engine ranking. A good way to do that is to display the titles and summaries of your latest blog entries as explained in this real life example.

The economic crisis may be a great opportunity for online business that are search engine optimized and offer well priced products or services. I am sharing a current experience and an article form the Harvard Business Review to that statement.

Twitter is a great way to stay connected with current and potential clients. Via Twitter you can keep reminding them of your existence in a non-intrusive way.

The lack of an introductory splash page on your website eliminates an unnecessary barrier for first-time visitors and a repeated frustration for returning ones.

Many website owners concentrate a lot on their main navigation tabs. While it should be well thought of, the misconception is that your visitors will browse your website using its navigation. This is not so. Visitors will mostly click on links within the content of the pages. To have an effective website one should spend more effort on linking words or phrases within the content to other pages.

Design and usability are related to a website, more or less, in the same way that looks and personality are related to someone with whom you are falling in love. Looks/design are often the major initial attractor factor, but then when you start talking the personality/usability (or lack thereof) starts to come through and one quickly decides whether to stay or to leave the budding relationship.

An unusable website can be really deadly for your business online. If you care about winning more business via your site you MUST understand the difference between looking cool and being easy to use (usable). Studies have shown that unfortunately Flash sites make it hard for users to find what they need. Content is what people care more than the prettiest website that can be framed and hung on the wall for decoration.

Using bulleted or numbered lists will increase the readability of your website immensly. The more content people actually read on your website, the more they get to know you and your services, and the better are your chances of establishing a business relation with them.

Websites with white backgrounds will generally be perceived as more trustworthy. Such websites are also easier to read. Trust and readabilty are two important barriers that a website must overcome in order to work well for your business.

Successful micro-sites focus on a single well-defined audience, and provide visitors with the ability to complete a single task, and nothing more. Effective micro-site usability is as much about what not to do as it is about what to do; several practices to avoid (but which are very commonly used nonetheless) to maximize micro-site effectiveness are listed

Marketers focus too much on increasing web site traffic and not enough on making it easy for the Web site visitor to achieve the intended outcome via optimzing web site usability. The result is a significant but avoidable waste of online marketing dollars, and lost branding and sales opportunities.

You build trust and get found on the Internet easier when you run a good blog. It can drive business and awareness of your ideas. You will have to give out some information for free in your professional blog but if it is well-written and frequently updated, it will greatly help your business! If you run a business and you have neglected the benefits of blogging, then you must learn what opportunities you can grab by writing a blog.

People on the Web do not read. They scan. If the content on your web site looks like content for print, chances are that people won't ever read it. Applying these 10 tips will ensure that your website visitors will actually get your message. This is the purpose of having a website, isn't it?

Picking a great business name is hard. A great name is short, memorable, descriptive and cool sounding all at the same time. You either come up with it out of the blue in 2 seconds or it takes days and even months. On top of it, you must hope that the dot com domain is available. Read how we came up with "BrowseWorks" - a name which we (and others) love. 

The short story behind BrowseWorks: who, when, where and why!

In this blog entry I present some arguments, with an anecdotal example, regarding the importance of measuring your return on investment via one of the more important so-called KPIs, or Key Performance Indicators - conversion rate.