Successful micro-sites focus on a single well-defined audience, and provide visitors with the ability to complete a single task, and nothing more. Effective micro-site usability is as much about what not to do as it is about what to do; several practices to avoid (but which are very commonly used nonetheless) to maximize micro-site effectiveness are listed

Marketers focus too much on increasing web site traffic and not enough on making it easy for the Web site visitor to achieve the intended outcome via optimzing web site usability. The result is a significant but avoidable waste of online marketing dollars, and lost branding and sales opportunities.

You build trust and get found on the Internet easier when you run a good blog. It can drive business and awareness of your ideas. You will have to give out some information for free in your professional blog but if it is well-written and frequently updated, it will greatly help your business! If you run a business and you have neglected the benefits of blogging, then you must learn what opportunities you can grab by writing a blog.

People on the Web do not read. They scan. If the content on your web site looks like content for print, chances are that people won't ever read it. Applying these 10 tips will ensure that your website visitors will actually get your message. This is the purpose of having a website, isn't it?

Picking a great business name is hard. A great name is short, memorable, descriptive and cool sounding all at the same time. You either come up with it out of the blue in 2 seconds or it takes days and even months. On top of it, you must hope that the dot com domain is available. Read how we came up with "BrowseWorks" - a name which we (and others) love. 

The short story behind BrowseWorks: who, when, where and why!

In this blog entry I present some arguments, with an anecdotal example, regarding the importance of measuring your return on investment via one of the more important so-called KPIs, or Key Performance Indicators - conversion rate.