Picking a great business name is hard. A great name is short, memorable, descriptive and cool sounding all at the same time. You either come up with it out of the blue in 2 seconds or it takes days and even months. On top of it, you must hope that the dot com domain is available. Read how we came up with "BrowseWorks" - a name which we (and others) love. 

The short story behind BrowseWorks: who, when, where and why!

In this blog entry I present some arguments, with an anecdotal example, regarding the importance of measuring your return on investment via one of the more important so-called KPIs, or Key Performance Indicators - conversion rate.